With the opening of Rioz Brazilian Steakhouse in North Myrtle Beach, "unique" has been duplicated.
Exactly like the Myrtle Beach location, the new restaurant at 1315 U.S. Highway 17 N. is also open every day from 4 p.m. – until.
“It’s been a pleasure being in North Myrtle Beach, and we’re looking forward to the off-season when we can get to know our locals a little better,” said marketing director Charlotte Bruton.
“We get a lot of traffic from the North Carolina area, and the new location makes it easier for those guests to visit us there instead of traveling all the way to Myrtle Beach.”
Patrons can expect the same churrascaria-style cooking, reminiscent of Brazilian Gauchos, or chefs, who dig pits in the ground and cook their food over wood.
That’s the way it’s done in operating partner Orlando Preissler’s native Brazil.
Guests can expect the same 15 cuts of meat, which include poultry, beef, lamb and pork.
Rioz’ specialty, and an oft-requested item, is the picanha, which general manager Heriberto Vizcarri explained is a bottom cut of sirloin.
That, he said, is the house specialty at both locations.
They can expect the same extensive salad bar, and the same personal service that makes them feel like expected and very welcome guests.
“Everything is prepared fresh every day,” Vizcarri said about the salad bar.
Rioz offers a full bar and a complete wine selection.
And of course, Rioz’ trademark green and red tokens are used at the new location. Turned to the green side, they signal the Gauchos that “I’d like more please,” while the red side indicates, “I’m taking a break.”
With a staff of about 50 at each location, guests never have to wait to have their palate pampered.
A Thanksgiving feast, starting at noon on Thanksgiving Day, will be $29.95 instead of the regular price of $38.95, and reservations are recommended.
And, if guests book their Christmas season parties before Oct. 31, they will get 20 percent off their buffet dinner at either location.
The phone number at the Myrtle Beach location, at 2920 Hollywood Drive, is 843-839-0777.
The North Myrtle Beach location’s phone number is 843-492-9777.
Rioz’ website, for more information and a complete menu, is www.rioz.com.
General manager Vizcarri said he thinks Rioz’ success is “because of the experience, the atmosphere, the service and,” he added laughing, “the meat.”
Bruton said it’s also “because Rioz is a ‘yes’ restaurant, which means we always say ‘Yes’ to our customers.”