Treasures Fine Jewelers

Third generation jeweler James Huntley of Treasures Fine Jewelers has been in the business for more than 30 years.

Treasures Fine Jewelers is a full-service jeweler providing appraisals, repairs, consignment, and one-of-a-kind custom designs.

Gemologist James Huntley is a third-generation jeweler, following his grandfather’s and his father’s examples.

Huntley’s grandfather was a jeweler in Concord, North Carolina, and his father was a Seiko watch salesman who started the first distributorship in the Southeast in 1971.

Huntley graduated from the Gemological Institute of America and has been in the jewelry business more than three decades.

Treasures Fine Jewelers is at 981B Hackler Street, located in the live/work townhomes in The Market Common.

The business is open Monday through Friday from 9:30 a.m. – 5:30 p.m. and Saturday from 10 a.m. – 4 p.m. The website is www.treasuresfinejewelers.net and the phone number is 843-692-0346.

One of Huntley’s favorite aspects of his business is creating unique, meaningful pieces for his customers. He can update Grandma’s pendant or create something brand new from pieces taken from several others.

He can even work from a photograph.

One customer brought Huntley all the pieces with diamonds that he’d given his wife who’d recently passed away. From them, the jeweler created a very personal ring for the gentleman.

A caution Huntley has for those in the market for diamonds is to be sure they are not buying synthetic diamonds at genuine diamond prices.

The best way to be sure a customer is getting what he’s paying for is to deal with a jeweler they know and trust, and not to purchase jewelry online. A professional will not be offended by a customer asking if the jeweler has gemological certification.

“When you need to get your jewelry worked on, you don’t want it to be sent out someplace for two weeks. You want to know your local bench jeweler who will actually work on your pieces.

“There are a few of us left,” Huntley said, adding that like so many other businesses, the jewelry business has been impacted by online sales.

“The local jeweler can educate the consumer,” added the store’s manager, Suzie Hunter.

Huntley said “Most young people have been on white gold hard since the turn of the century,” but added that a current trend is the interest in Rose Gold.

Always trending will be whatever the latest fashion icon or celebrity is wearing, Huntley said, remembering that there was a run on Princess Diana’s type ring years ago.

So, whether the customer is looking for the latest new thing in jewelry or wants to remake a traditional piece into a personal memento, Treasures Fine Jewelers can meet that need.

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I'm the assistant editor of the Carolina Forest Chronicle. I write news and business features. Have a great story idea? Please call me at 843-602-9306.

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