A Carolina Forest resident with 16 years of experience in the golf industry has been elected to serve as president of the Myrtle Beach Golf Course Owners’ Association.
Jeff Diehl, head pro at The Dye Club at Barefoot Resort, took over the position in June. He takes over for Bob Mauragas, president of National Golf Management, who stepped down from the post.
With the gavel in hand, Diehl said he thinks the future of Grand Strand golf rests with going digital.
Given the vast reach of social media, Diehl said digital marketing will be key in reaching the millennial demographic.
“That seems to be the catch phrase in a lot of sports, but I’d really love to move forward with that aspect,” Diehl said. “I learn every day how the golf course owners operate and how they tick. But I do like that digital age and getting into that marketing aspect and where to take our industry.”
The Myrtle Beach Golf Course Owners Association (MBGCOA) is a coalition of golf course representatives that makes decisions for the betterment of Grand Strand golf courses.
It has about 80 members. Much of the work involves collaboration among golf owners, gold directors and hoteliers.
The MBGCOA also publishes the Myrtle Beach Golf Passport and Myrtle Beach Golf Passport-Snowbird, both of which provide discounts to passport holders.
It also discusses when rates should be adjusted based on season.
Diehl has been with The Dye Club since 2005, starting with the North Myrtle Beach resort as an assistant.
He’s also served as marketing director for the resort, and has held several offices with the MBGCOA, and is also a director with First Tee of Myrtle Beach.
Before moving to the Strand, Diehl was formerly with Bethpage State Park Golf Course, serving three years as assistant pro at the famous Black Course, a former U.S. Open site.
Diehl is a native of Long Island, N.Y., and writes an occasional column for the Carolina Forest Chronicle called “PGA Pointers.”