Tidelands Health medical park to open at The Market Common

Susan Rodriguez shows off a patient-care touch screen that allows people to watch animated videos of procedures so they understand their care at Tidelands Health Medical Park at The Market Common. The facility is slated to open to patients on Wednesday, Sept. 4. Photo by Janet Morgan/janet.morgan@myhorrynews.com

The Tidelands Health Medical Park at The Market Common will open in Myrtle Beach next week.

The three-story, 65,000-square-foot facility is expected to accommodate 140,000 patient visits each year and will open its doors Sept. 4.

“As we all know, this area continues to grow rapidly and with that growth comes an increased demand for a whole range of services,” said Tidelands Health President and CEO Bruce Bailey, “not just roads and water lines, but also health care to keep this community active and well.”

Multiple physician practices and clinical services are all housed under one roof to provide coordinated care.

A Tuesday grand opening celebration complete with a ribbon cutting gave the media and various community members the chance to tour the $44 million building, which will house more than a dozen physicians and advanced practitioners.

The first floor offers imaging lab services, where patients can get CT scans, ultrasounds, 3-D mammograms and more. It does not offer PET scans. In the future, the floor will house endoscopy suites and an ambulatory surgery center upon approval from the state.

The second floor offers orthopedic, rehabilitation and pain management services, while the third story offers family medicine and gastroenterology services as well as houses heart and vascular specialists.

Patients will have access to laboratory services at the facility and the medical park also has space for physical, occupational, speech and hand therapy services.

Bailey and Dr. Christopher Bach, a gastroenterologist who will see patients at the facility, said the medical park is centrally located and meant to provide convenience to patients.

“Better access to care means better health,” Bach said.

The facility is designed in order to meet today’s standards and encourage coordinated care.

“This new medical park brings together a broad range of providers all under one roof,” Bailey said. “With so many providers in one place, we've created an environment that allows for tremendous clinical collaboration to meet each patient's unique care needs,” he said.

Said Gayle Resetar, executive vice president and COO: “The whole design of the facility is that all the spaces are completely integrated together.”

If a family practice physician wanted to consult with a gastroenterologist, for example, instead of having individual suites for both their offices and the two never seeing each other, the layout is meant to encourage coordination between the caregivers.

“So they're in the same nursing station, the same office spaces, the same break room even, to promote communication and collaboration among those caregivers,” Resetar said. “In many cases, they're sharing patients.”

Also, an orthopedic surgeon who wants to check on a patient’s post-surgery physical therapy is steps away from the physical therapy gym.

Resetar added Tidelands is looking to provide unique services to patients. If a primary care provider wanted a patient to see a gastroenterologist, an appointment would be scheduled before the patient left the facility.

J. Edward Norris III, chairman of the Tidelands Health board of trustees, paid tribute to McRoy and Jo Skipper, who both died in a wreck roughly one year ago.

McRoy Skipper had been chairman of the board for six years at the time of his death, and he was serving in the role when the medical park project was conceived and approved. Norris said his leadership was vital to the project and to Tidelands Health.

“Although we miss them, standing here today I know they would be incredibly proud of how this magnificent medical facility has turned out,” he said, adding it is a testament to the former chair’s vision for the future of health care in the region and symbolic of how Tidelands Health has evolved and changed to meet the needs of the community.

The facility is located about one-and-a-half miles from Grand Strand Health's South Strand Medical Center, and isn’t the only new health care facility in the area.

Conway Medical Center has opened a 36,000-square-foot health plaza on S.C. 707 in Socastee that offers primary and pediatric care.

Asked about competitors providing services in the same area, Resetar noted Tidelands saw a need for the facility due to growth.

“The reason to do this is there’s such community need,” she said. “There’s so many people and the population is booming, and so we’re all recruiting different physicians and bringing on physicians to the market to meet those needs.

“In this particular area, nobody was providing what we’re providing here so we’re expanding to meet those needs,” she added.

Touchscreen technology in each exam room lets providers show patients how the body works, what a particular injury or illness might look like and how treatment can support recovery. The Health Desk at the facility has custom iPads, which patients can use to access things like health news, quizzes and recipes.

Touted as the region’s largest health care provider, Tidelands Health operates four hospitals in South Carolina and has more than 60 outpatient locations.

The new Myrtle Beach medical park is the most significant addition to Tidelands Health since Tidelands Waccamaw Community Hospital opened in Murrells Inlet in 2002. Community members can tour the new facility during a moving day celebration and open house Saturday from 10 a.m.-2 p.m.

The new facility is located at 2200 Crow Lane, just off Farrow Parkway.

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