New Haven at Little River

An artist's rendering of the planned New Haven at Little River. Rendering courtesy of SRI Management 

A new 152-unit retirement community called New Haven at Little River is scheduled to open sometime in 2020. 

Located just south of the state line on South Carolina Highway 179 in Little River, the 10-acre site will feature independent living units, assisted living units and memory care units for those with dementia. Unit sizes range from studio apartments to two-bedrooms, plus some cottages.

The campus will feature a walking trail, a bar, fitness center, a dining room with three prepared meals per day, a pool, movie theatre, spa, housekeeping services, concierges service and 24/7 security, among other perks.  

“It’s kind of its own resort-type experience that you have in one place,” said Don Bishop, founder and CEO of senior housing management company SRI Management, which will operate the facility. “It really becomes a lifestyle choice, but it’s based on an experience that will hopefully be an enhancement for seniors and [they’ll] really be able to live and enjoy a great place and a lot of friends and social activities.”

The Florida-based company manages about two dozen facilities in the Southeast, Bishop said. He added the Little River facility is expected to provide around 100 jobs, mostly full-time, with an economic impact of $2 million.

“There will be some part-time jobs also available,” he said.

Little River Chamber of Commerce CEO Jennifer Walters said New Haven at Little River joined the chamber the day they contacted her.

“We had known there was a potential for a facility on this land for years, just didn’t know who was behind it,” she said. 

According to the U.S. Census Bureau, The Villages in Florida is the fastest-growing metropolitan area in the country. But the Myrtle Beach/Conway/North Myrtle Beach metro area comes in second. 

“People from Florida are moving to South Carolina, North Carolina to live and enjoy the weather, the ability to get to the beaches and just the lifestyle that’s in this area,” Bishop said. “It’s an easy choice.” 

Horry County planners are expecting to see an additional 275,000 people living in the county by 2040, with most of the growth occurring in unincorporated areas. And planners believe that seniors will be a big part of that growth.

“I think with the unprecedented growth that we’re experiencing in Horry County – and 75 percent of that growth is going to be in the unincorporated areas of which Little River is – then it’s going to be much-needed,” Walters said of the new facility. “Thirty-seven percent of our residents are 55 and older. This is a great project that will be much-needed as we continue to grow.”



Christian is Texas native who welcomes any chance to do a story in the marsh or on the beach. He's a dog park regular and enjoys spending time in the kitchen. He says his margarita recipes are better than anything you'll find in a restaurant.

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