Guitar Center North Myrtle Beach

The Grand Strand got its first Guitar Center when the North Myrtle Beach location opened Thursday. Photo by Christian Boschult 

South Carolina got its newest Guitar Center Thursday when the North Myrtle Beach store opened up in the Coastal North Town Center at 1240 Highway 17 North. 

“We’ve had a lot of people that work here who told us they have friends who are super stoked about us being here,” said store manager Michael Rismiller. “So we’ve been getting a lot of people coming in, calling us, asking when we’re opening and everything like that.”

The 10,000-square foot store is the first on the Grand Strand, although the company has other locations in Columbia, Greenville, Spartanburg and North Charleston. 

“I’ve been hoping one would open for a while now,” said Henry Eden of Calabash, North Carolina. “I play banjo. I’m going to try to learn some guitar, but right now I know a lot more banjo.” 

Guitar Center specializes in guitars, but they also carry amps, drums, keyboards and other musical equipment. Beyond sales, they do rentals, repairs, give music lessons and hold recitals. 

With the grand opening comes some special weekend deals like a month of guitar lessons for $99. 

“We’re just really stoked to be here,” Rismiller said. “It’s been a long process and a lot of hours put into building this store and everybody here from the bottom of their hearts is super excited to be here.”

The store is open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 11 a.m. to 7 p.m. 


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