Conway’s movie theater will reopen next month under new ownership.
The venue closed in January amid the bankruptcy of its parent company, Frank Theaters. Missouri-based B&B Theatres has acquired the over 2,000-seat building and it plans to re-open the theater in mid-October.
“We’re hoping to open Oct. 10 with 10 [screens],” said Ken Taylor, who worked for the theater under Frank’s leadership and has returned under the new owner.
B&B is the sixth largest theater chain in the United States, according to the company’s website. The company dates back to 1924 and operates more than 50 theaters in eight states. The Conway acquisition, which is already listed on the B&B website, is the company’s first in South Carolina. The other theaters are in Kansas, Florida, Missouri, Oklahoma, Mississippi, Iowa and Texas.
Paul Farnsworth with B&B Theatres public relations said that beginning on October 10, moviegoers will be able to take advantage of the B&B Theatres Backstage Pass Loyalty Program, a free program that awards guests for attendance and purchases at the box office and concession stand, as well as ticket and concession discounts on Tuesdays and other great perks! Guests can sign up online at bbtheatres.com and be ready to earn rewards.
Speaking of the 12-screen location, B&B Theatres President and CEO Bob Bagby said, “We are thrilled with this opportunity and can’t wait to get the doors open! Conway is a beautiful community and we are so grateful to be able to retain former General Manager Max Rittmeier. His expertise and love for the location is invaluable, and we welcome him to the B&B family!”
Farnsworth said guests should be sure to check out B&B Theatres on Facebook, Instagram, Twitter, and YouTube as well as the company’s website (bbtheatres.com) for continued updates on the Conway theater, as well as movie times and other details.
Taylor said he’s optimistic about the new owner’s plans, which include completely remodeling the Conway theater. The transformation has already begun, and the theater will remain open during all of the renovations, Taylor said.
Changes include a new roof and HVAC system. Next week, crews will begin cleaning up the lot and working on landscaping.
The Conway theater’s property, which covers about 10 acres, was transferred on Sept. 10 to a Texas-based LLC called Conway Movie Co., according to Horry County property records. The theater was acquired through the foreclosure process from Surrey Bank and Trust for $2.65 million.
Taylor said B&B has been pursuing the property for months and they finally went public Saturday at the Aynor Harvest HoeDown parade. They also have a booth at the event.
The mood around the Conway theater is much more optimistic than during the final weeks of Frank Theaters’ ownership.
At that time the theater had many technical difficulties, including loss of connection with the popular Fandango ticketing site, no internet access, and credit card machine woes. The theater was a cash-only operation for over a month and the power was briefly out for a few days just before Christmas.
Taylor said the problem was never the community’s support. And the new ownership has already shown a dramatic difference, even bringing back some former employees.
The theatre will host a hiring event Friday and Saturday at the theatre at 220 Rivertown Blvd. in Conway from 11 a.m. – 5 p.m. Future movie times will be viewable after opening at www.bbtheatres.com