Its vast art library and the technique of artist Rebecca Flott are a couple things that put the twist into Painting with a Twist.
The brand new business is “the original paint and sip in the industry, and Painting with a Twist is the original,” said Carolina Forest resident Chris Heatherman, who, with her husband Mike, owns the local franchise.
The business is at 850-B Jason Blvd., Myrtle Beach. The phone number is 843-808-9236, and their website is www.paintingwithatwist.com/studio/myrtle-beach.
The art library of examples to choose from includes more than 12,000 pieces, and canvasses range from 16 x 20 to 36 X 24.
And, unless it’s for a children’s party or a Paint Your Pet event, pictures are not pre-drawn on the canvas for the customer.
However, it’s not necessary to have any experience to enjoy painting.
“Our instructors walk you through step by step,” Chris Heatherman said about the five local artists who guide the painters.
“They show you how to choose your colors, and how to mix them and how to apply them to the canvas.”
And even though they’re following the same basic guidelines, customers are encouraged to add their own touches or use colors other than what the professional suggests.
The Rebecca Flott art method is unique to Painting with a Twist.
Originally from Brazil, Flott didn’t have much of a choice of materials to paint on, and learned to turn everyday things into canvasses.
Using window screen attached to recycled picture frames, “and a goop we call ‘mud’ that gives the screen a 3-D effect, you paint right over the mud,” Heatherman explained.
The mud makes the picture waterproof, so it can be displayed outside.
The Heathermans, who have adult twin daughters, moved to the area from Ohio after vacationing here several times.
Chris Heatherman is a former Spanish teacher, and her husband Mike is a global product marketing and sales manager.
The couple took one Painting with a Twist class and wanted to have their own franchise.
Based in Mandeville, Louisiana, Painting with a Twist has more than 350 studios in 39 states.
It was founded in 2007 by Cathy Deano and Renee Maloney.
Community focused, the local business will support a different charity each month, beginning with Caring in Our Lifetime.
On April 26, a minimum of half of what the business earns will be donated to that organization.
Focused primarily on charities that support cancer research, children or animals, Heatherman said she’d love to hear from other local organizations to support.
On May 6, Painting with Your Hero will be a free event for children from kindergarten age to 4 years old.
Local policemen and firemen will be on hand to help the children paint a picture.
Painting with a Twist, in addition to encouraging individuals reserve a spot, holds Girls’ Night, Date Night, bachelorette parties, private events such as bridal showers, family classes, children’s classes, and team-building events.
The main room can accommodate up to 40 guests, and the smaller, private party room, up to 20.
The complete calendar is on the website so people can pre-register for whatever classes interest them. Most classes are in the $35-$45 range.
Alcohol is not allowed during family or children’s events, and the business does sell a limited amount of beverages during other classes.
Guests are encouraged to bring their own snacks, or even have something catered.
“Appealing to all ages, our classes provide a wonderful way to connect, not only with others, but with your inner artist,” Heatherman said.
As the poster on the studio’s wall says, classes provide “A little bit of paint, a little bit of wine, and a whole lot of fun.”