Floor Coverings International is a family affair for the Cummings family of Pawleys Island.
Owners Michael and Kathryn Cummings operate the local franchise with their sons Jeff and Bryan.
In addition, they also employ Roger Menard of Pawleys Island as a Design Associate.
Having Design Associates is one of the more unique features of the business because this gives the homeowner professional assistance in choosing the perfect floors for their home.
“About a year ago my wife and I decided we wanted to start a family business that we could eventually pass on as a legacy to our sons,” said Michael Cummings, who had been in corporate sales since 1992. “We wanted to focus on customer service and choose a business we’d enjoy together. After looking at franchises, Floor Coverings International seemed to be the best fit. We opened in 2018.”
“Other than raising kids, we hadn’t worked together,” Kathryn said. “Mike traveled in all his jobs before this. We love the way the business has brought our family together”
Floor Coverings International’s corporate office is based out of Norcross, Georgia, and has a strong focus on training.
“The home office supports us,” Michael said.
As the biggest mobile flooring franchise, Floor Coverings International operates from a fleet of mobile showrooms, each with more than 3,400 floor covering samples.
“We take the product into people’s homes as opposed to having a storefront or a showroom,” Michael continued. “We bring the ‘flooring to your door.’ This allows people to choose from thousands of options and see how each one they pick looks in their own homes, with their light, paint and furniture. It makes all the difference.”
Technology also plays a big part in the business.
“Everything is done on tablets. We use lasers to measure rooms. Proposals are drafted in the home on the spot,” Michael said.
The Cummings’ work with residential and commercial clients all along the Grand Strand in Horry and Georgetown counties. Many of the projects are remodels.
“Updating flooring increases the value of your home,” offers Kathryn. “It also allows landlords to maximize their return on investment by increasing rents and by using longer lasting products that don’t require replacement at the end of every lease.”
Floor Coverings International offers a wide variety of options, including carpet, hardwood, laminate, area rugs, rubber and cork flooring, noting that luxury vinyl is a very popular flooring option at the beach.
“It has the look of hardwood floors,” Michael said.
The product is waterproof, dimensionally stable, and abrasion resistant, in addition to being attractive.
Engineered hard woods are another option.
“They are absolutely beautiful, extremely durable and don’t curl, bend or warp,” the owners said.
“We also work with home designers on their projects,” Kathryn said, noting the company’s large selection of unique hardwoods, tile, carpets and area rugs.
“We also have some gorgeous indoor/outdoor products,” Michael said.
Innovations in carpeting include Lifeguard, a latex-backed carpet.
“You can pour water on it and it won’t go through,” Kathryn said. “Stain resistance is built into the fibers all the way through.”
Lifeguard is a great option for pet owners, and, in addition, Floor Coverings International donates one percent of all Lifeguard purchases to All 4 Paws, a local animal rescue in Pawleys Island.
Another charity partner is St. Jude’s Children’s Hospital. A portion of all padding purchases nationwide goes to the hospital.
Floor Covering International’s Realtor Program allows customers to update their homes and not have to pay until closing.
For absentee homes, Floor Coverings International can go in with the realtor to complete the project.
Floor Coverings International is available for appointments six days a week, with hours from 9 a.m. to 8 p.m. Monday through Saturday.
“We are very flexible,” Kathryn said. “The consultation can last anywhere from one to three hours, including measurements, depending on how complicated the project is. We average about 2 weeks from appointment to install.”
To learn more about Floor Coverings International and to schedule an in-home consultation, visit myrtlebeach.floorcoveringsinternational.com or call 843-461-5529.